CEO of Mike Blair Realty, a San Diego firm serving investors and traditional buyers and sellers. He and his team have closed over $200M in volume across 300+ clients, and he was named one of the San Diego Association of Realtors' Top 40 Under 40 in 2021. Mike has spent the last decade watching good leads die in bad CRMs. ALT is the system he wished he'd had at deal one.

“I've used every CRM in this industry. They all start as a place to put your leads and end as another thing you have to maintain. The lead isn't in the database — the lead is the person who told you, three weeks ago, that their kid was switching schools. We're building the thing that remembers that.

Founder of Don't Buy Real Estate, a San Diego brokerage and community for agents and investors. Joshua has been in the industry since 2002, holds a California broker's license and an NMLS lending license, and has led mortgage divisions funding $30–$70M a month. His brokerage today runs with 15+ agents and four loan officers. He's seen filing-cabinet CRMs from every angle — agent, broker, lender — and is building the layer that finally learns the lead instead of just storing them.

“After 20 years, I can tell you exactly where deals die. It's not in the pipeline. It's in the gap between what an agent knows about a lead and what the agent can actually remember when the lead calls back. That gap is the whole product.

Ten years building the systems that turn attention into action — funnels, campaigns, sales motions, and the messy middle between them. Has spent more time at the bottom of the conversion funnel than most marketers ever do at the top: not just writing the message, but watching what happens after someone clicks. At ALT, he owns how the product shows up to the agent. Every demo. Every page. Every word.

“Mike and Joshua know what an agent's day feels like. My job is to make sure the product feels the same way — like it gives time back instead of taking it.